Peavey® Features Exclusive Jack Daniel's® Guitars & Accessories at CES

January 10, 2012

Jan. 10, 2012, LAS VEGAS (CES Exhibit 25330, South Hall 2)—Peavey® will present its exclusive line of Jack Daniel's® musical instruments and accessories at the 2012 Consumer Electronics Show, Exhibit 25330 (South Hall 2), January 10-13, in the Las Vegas Convention Center.

The Jack Daniel's® line of Peavey musical equipment taps into the unique affinity Jack Daniel's® fans have for music. No other spirit brand has greater iconic status in the music industry than the legendary Tennessee Distillery, and this partnership with Peavey appeals to Jack Daniel's enthusiasts, serious collectors and musicians alike—distilling Peavey's 46-year legacy of quality and craftsmanship with the rich history and tradition of Jack Daniel's® into a line of custom-designed guitars and accessories.

The Peavey Jack Daniel's® line includes the Peavey Jack Daniel's Electric and Electric Plus guitars, as well as the JD-AG1™, JD-AG2™ and JD-AG3™ acoustic guitars. A full line of Peavey guitar picks, strings and straps feature the distinctive Jack Daniel's® and Old. No. 7® logos in several unique designs.

About Jack Daniel's®
Officially registered with the U.S. government in 1866, the Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tennessee, the Jack Daniel Distillery is the maker of world-famous Jack Daniel Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails. Jack Daniel's encourages its friends to drink responsibly.

About Peavey® Electronics
Founded in 1965, Peavey® is one of the world's largest manufacturers of musical instruments and professional sound equipment. Peavey has earned more than 180 patents and produces more than 2,000 products, which are distributed throughout the United States and to 136 other countries. Peavey and its MediaMatrix®, Architectural Acoustics®, Crest Audio® and Trace Elliot® brands and affiliates can be found on concert stages and in more than 10,000 airports, stadiums, theme parks and other venues around the world. To find out more, visit www.peavey.com.