Peavey Raises Hurricane Relief with Hank Jr., Jack Daniel's®
December 16, 2005
eBay auction featuring autographed Peavey Jack Daniel's guitar benefits Red CrossPeavey, Jack Daniel's and Hank Williams Jr. raised $2,550 for the American Red Cross's Hurricane Relief Fund in a special eBay auction on December 10. Peavey auctioned a Peavey Jack Daniel's guitar that Hank Williams Jr. autographed during his "Hank & Hannity" hurricane relief concert in Choctaw, Mississippi. The concert, held October 14, also featured Sean Hannity, co-host of "Hannity & Colmes" on the Fox News network as well as a talk show on the ABC Radio network. Longtime Peavey endorser Williams donated $125,000 to the Red Cross relief effort that night, and then signed this Peavey guitar to raise even more money for the rebuilding efforts along the Gulf Coast. Peavey has also donated 10% of revenues from its PV® Series musical instrument and microphone cable sales to the Red Cross for hurricane relief. This best-selling accessory line includes more than 40 products. Peavey is based in Meridian, Miss., where Katrina wrought damage as a category-one hurricane. An independent corporation, Peavey employs 1,200 and has operated out of Meridian since Hartley Peavey established the company in 1965. About Jack Daniel's®
Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails. Jack Daniel's encourages its friends to drink responsibly.
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