Investor's Business Daily Profiles Peavey's 'Instrumental Innovation'

October 6, 2005

New biography, 'The Peavey Revolution,' released to booksellers Investor's Business Daily profiled Hartley Peavey and his 40-year-old namesake musical instrument and sound equipment company with "His Innovation Is Instrumental," an article published in the paper's September 14, 2005, edition. "Science is what Peavey brought to the music business," wrote Mike Angell in the article. "Most musical gear makers stuck to traditional methods. Peavey kept looking for innovations." Angell cites Hartley Peavey's "[refusal] to compromise on his vision or his product's quality for the sake of profit" as the secret behind his success, and details several areas in which his innovations have improved musical products. Among them is his decision to use silicon transistors while his competitors were still using unreliable germanium; his adaptation of NASA-approved diamond coating to strengthen microphone diaphragms--even today a Peavey-exclusive feature; and the CNC routing machines he brought to the industry and used to craft guitars that were consistent in quality and uniform in design. The details of many Hartley Peavey innovations are well documented at the U.S. Patent Office, where he is registered on more than 100 active patents, but the story behind his first 40 years hit bookshelves this week. "The Peavey Revolution," the new biography published by Backbeat Books, chronicles how Peavey grew from a one-man guitar-amp operation into the pioneer behind computerized audio/communications systems in the Sydney Opera House, the Apollo Theater, all major Orlando theme parks, the Las Vegas Strip and 3,000 airports, government facilities, stadiums and of course, concert stages, worldwide. Order The Peavey Revolution: The Gear, The Company & The All-American Success Story today from your local bookseller or online at www.peavey.com/revolution.
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