Summer NAMM: Peavey Launches Jack Daniel's® Bass Guitar

Peavey proudly introduces its new Jack Daniel's bass guitar, a U.S.A.-made instrument inspired by the common American heritage shared by Peavey and Jack Daniel's. Peavey is the exclusive licensee of the Jack Daniel's brand for musical instruments, amplifiers and accessories. The Jack Daniel's bass features a lightweight maple-ply body and solid veneer top adorned with a gloss black finish and custom Jack Daniel's filigree, as well as a bolt-on, 12" radius maple neck with rosewood fingerboard. This specially designed instrument also features a unique electronics package with a single humbucking pickup, active electronics and stamped Old No. 7(R) knobs for volume (boost and cut) and tone (low, mid and high) adjustments. The new Jack Daniel's line of Peavey musical equipment also includes accessories such as guitar straps and picks specially designed for Jack Daniel's enthusiasts, avid music fans, serious collectors and dedicated musicians alike. Features

• 35" scale with 21 frets
• 12" radius maple neck with rosewood fingerboard
• Maple ply body with solid veneer top
• Dual-expanding truss rod
• Balanced, lightweight body with sculpted front and back
• Jack Daniel's filigree on body
• One custom-wound humbucking pickup with active electronics
• Stamped Old No. 7(R) knobs and chrome hardware
• Volume control with cut and boost; low, mid and high tone controls
• MSRP $1499.99

Officially registered with the U.S. government in 1866, the Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg (pop. 361), Tennessee, the Jack Daniel Distillery is the maker of world-famous Jack Daniel Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails.